Understand What the Other Side Wants.
Know what they want so that you can help them get it. Are they looking for ease, peace of mind, expansion or predictability? Understand precisely what they are seeking, and why. Then, frame what you bring to the table to reveal how it delivers precisely that. In other words, focusing on their needs rather than yours will actually get yours met.
To see more tips from other experts, read the Forbes.com article HERE.